David T. Courtwright, The Age of Addiction: How Bad Habits Became Big Business (2019)

I wholeheartedly recommend this book. The topic has been on my mind for the last decade, as I've become increasingly alarmed by our phone-based lives. Courtwright has read very widely and integrates evidence and ideas from many fields. His writing is taut, witty, often masterful. His judgment, at least in my eyes, is superb - for example, while castigating "limbic capitalism" - a term he coins here - he pays homage to the great good done by its benevolent twin, plain capitalism. He contrasts undisciplined and disciplined pleasures. The book belongs on the shelf of anybody interested in "big history." Courtwright starts with hunter-gatherers, who generally stumbled on limited pleasures in their diverse habitats, before he quickly and skillfully moves through the role of trade and the first globalization in creating globally homogeneous pleasures (as well as glocalized ones). The last two-thirds of the book consider the accelerating pleasure revolution of the last two hundred years, as pleasures, vices, and addictions have been engineered and relentlessly marketed. Courtwright makes interesting observations about the reasons why the anti-vice movement of the Progressive Era generally lost out to the pro-vice movements of World Wars and rising affluence. He cautiously subscribes to the recently emerging consensus that all addictions share the same neural footprint, all being diseases of the brain. Courtwright acknowledges that his emphasis on the supply-side of addiction (engineered pleasures, big business) must be complemented by the demand-side story, which traces the rise in addiction to the dislocation, isolation, and anomie of modern life. Bruce Alexander has pursued this story in The Globalization of Addiction. Age of Addiction was persuasive enough to make me rebalance my assessment of capitalism. Its somber assessment must now join Shoshanna Zuboff's indictment of surveillance capitalism and Fred Hirsch's and Robert Frank's works on zero-sum status competition (as well as older works by Joseph Schumpeter and Daniel Bell on the cultural contradictions of capitalism) as another dark, and possibly growing, stain on capitalism's reputation.