Chris Hayes, The Sirens' Call: How Attention Became the World's Most Endangered Resource (2025)

I read this book (as well as Nicholas Carr's Superbloom, which came out on the same day - see my next entry) for the class I'm currently teaching, Media and Minds. Hayes's earlier book Twilight of the Elites (2012) had impressed me. Hayes seemed to be a creative thinker and observer, who was able to take concepts from one realm and apply them fruitfully in another (I still remember - and use - his adaptation of Robert Michels' "iron law of oligarchy" into an "iron law of meritocracy"). In Sirens' Call, Hayes again produces numerous insights into a field I thought I knew well. Here are some of the major nuggets I took from the book: - just as labor was turned into a commodity in the industrial revolution, attention is now undergoing the same process. Also in a Marxist vein, just as workers felt alienated from their labor, we now all feel alienated from ourselves. - grabbing attention (siren as in the wail of a firetruck) is easier than holding it (siren as in Odysseus's temptresses). Digital platforms try to do both, but have come to rely on the former. - the slot machine is the main model of digital addiction. - boredom didn't exist for hunter-gatherers, but has been historically conditioned, growing over time as our options have increased and as filling the hole left by boredom (and in turn regigging the hole) has become big business. - the explosion of entertainment over the last 150 years has arisen as industrial capitalism has solved the material struggle for existence. Assured of material comforts, we've lost a sense of purpose - what are we living for?I had previously focused on the suppy side - the technologies that made mass media and entertainment possible. Hayes, drawing on Keynes and others, makes a plausible case for demand-side reasons. - attentional regimes, like raising your hand when you want to speak in a classroom. In our current politics, there no longer is one. Anyone who wants can scream for attention at any time, practically in any way. Despite these considerable strengths, perhaps the book could have used another round of editing to make its argument and writing even tighter. For example, it doesn't fully support its central claim, that attention is now the world's most important resource.

Jenny Odell, How to Do Nothing: Resisting the Attention Economy (2019)

I thoroughly enjoyed this book. Odell is widely, eclectically read and weaves her reflections on everyone from Diogenes the Cynic to David Hockney's art together with vignettes from her own life in the Bay Area. Odell is a digital artist and also an avid watcher and friend of birds and nature. Both art and nature play a big role in her reflections. She makes a thoughtful, eloquent case for "standing apart" from the attention economy - neither retreating fully, nor succumbing. Standing apart as individuals, she hopes, may prepare the way for collective standing apart and then collective action. I may try to incorporate passages from this book into my current course on Media and Minds.

Christopher Beckwith, The Scythian Empire: Central Eurasia and the Birth of the Classical Age from Persia to China (2024)

This is an audacious book. Beckwith claims that the Scythians 1) created the first great empire, spanning much of the central Asian steppe from the 8th century BC on, 2) pioneered a feudal structure of decentralized rule that was later copied by numerous others, including the Persians. 3) spawned the Median and then Persian Empires in the west, the Mauryans in south Asia and, most shocking to me, the earliest unified Chinese empire, the Qin 4) were monotheists and sparked the Axial Age in Eurasia's disparate civilizations. Any one of these claims would be striking on its own; together, they are nothing short of gobsmacking. Beckwith's main evidence is linguistic - for example, that words in all of these languages (which this astonishingly erudite man knows) for royal house and language are cognates (Hariya, Ariya, etc.). I can't judge the soundness of these claims, and I know Beckwith has faced criticism. I would love to know what evidence there is from the other two pillars of ancient studies - archeology and ancient DNA. Beckwith spends much more time on the impact of the Scythian Empire than on the Empire itself, about which there is perhaps little linguistic evidence. Again, I'd love to learn what archeologists and ancient DNA scholars have to say about the ostensible source of so much innovation. According to Beckwith, what probably allowed the empire to arise and expand was the mastering of horse-borne fighting, which he thinks first became possible around 900 BCE. Apparently, there's a debate about when this happened, as horse domestication occurred much earlier, around 3000 BCE. And as I understood it, the reason for the initial success of the Yamnaya/proto-Indo-Europeans in spreading was precisely their domestication of the horse and use of it for riding, which allowed them to control much larger herds of animals and thus gain wealth. Did it take 2000 years to go from riding for the sake of herding to riding for the sake of fighting? Also, though this was not of central interest to Beckwith, I was surprised by the fact that the Scythians were Indo-Europeans but originally came from the Altai mountains deep in central Asia. That is, some IEs first went east, far east, but then came back to the west.